Polot 1882

News · 05.02.2018

Polot 1882

Polot 1882

A brand that responds to the needs of the most cutting-edge bartenders, together with that of traditional bartenders, to give identity to their proposals.

Polot was the nickname of Giuseppe Lochis, a gentleman who, at the beginning of the 20th century, produced wines, spirits and musts. Those were the years of the great medals at international exhibitions, but he wasn’t interested in them. Polot was interested in working well and that customers liked his products. A style that he transmitted, in such a powerful way, to the whole family and which has arrived, passing through five generations, to the present day.

You can breathe stubbornness, honesty, curiosity and trust in the future when you cross the door of that large company which, over the years, has transformed, replacing the production of wines and musts in favor of sugar-based liqueurs and syrups, taking on the name General Fruit.

A path that is the result of an evolution in consumer trends, to which the Lochis family has always paid attention by investing in research.

Recent years have seen the definitive transition to specialization on syrups and semi-finished fruit-based products, brought together under a single brand: .

When a successful brand is well positioned and receives market consensus, its evolution continues, but priorities change. Attention shifts from research to image, from the commercial stage to the narrative stage and a communication path is born which tends to spread a message along the distribution chain to reach the consumer, the final recipient and the public responsible for determining its fame.

For these reasons, the rise of this brand could only have its natural evolution. And to whom could it be dedicated, if not to the one who gave life to this beautiful Italian story?
Polot 1882 is, today, a line of products that has the ambition of giving an unmistakable imprint to the coffee sector throughout the world.

The black color of all the packaging, the continuous research on the market for new trends, the vastness of the range of Polot 1882 products have captured a need: that of the most avant-garde bartenders, together with that of traditional bartenders, to have multiple solutions available to give identity to their premises and their creativity. “Polot would be proud! – confide Giuseppe, Mauro and Cristiano Lochis – Being modern does not mean having forgotten our origins, and our stability as a company and as a product are the result of solid foundations that we demonstrate by presenting ourselves with our name and showing ourselves in our best guise”.

Polot 1882, we will hear about it for a long time.

“Whoever really knows where he comes from knows where he wants to go. Only by recognizing the past can the future be traced” Cristiano Lochis

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